Values are an integral part of an organization’s culture, and they create a sense of identity, belonging and purpose. Accordingly, KETRA is guided by the following core values:

i.    Professionalism
Strictly abide by professional considerations, including scientific principles and ethics on methods, standards and procedures for provision of quality trade remedy services. 

ii.    Confidentiality
Treat all information provided by stakeholders with strict confidentiality and use it exclusively for trade remedies purposes. 

iii.    Integrity 
Adhere to the principles of good governance and ensure transparency and accountability in undertaking its programmes and activities.

iv.    Transparency and Accountability
Treat all information provided by stakeholders with strict confidentiality and use it exclusively for trade remedies purposes. 

v.    Team work and Productive Partnerships 
Encourage team spirit, collaboration and consultation as a way of maximizing the synergy of working together. 

vi.    Innovativeness and Creativity
Open and proactive in seeking better and more efficient methods by applying new ideas, methods and technology in the discharge of its mandate.

vii.    Customer focus
Align its programmes to the expectations of its stakeholders and attaining the highest   standards in service delivery.